“Thirty years at the bedside taught me what truly helps a mum feel held.”
Our founding midwife
Chosen by a midwife of 30 years
The things you'll
actually need.
Shop a carefully edited list of essentials for pregnancy, birth and the first year — with calm, trusted advice beside every stage.
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Shop by stage
Everything, in orderTruly useful things
Midwife selectedLoading the essentials…
Crescent Collection made by us
Our own brand
Keep Calm I’m feeding
Our own design, on a soft organic cotton t-shirt and a generous cream mug for the tea that always goes cold. Made by us, sold by us — nobody else.
Shop our own brandAdvice while you shop
Midwife-ledGuidance by stageKnow what each stage needs, then shop it.Advice for dadsHow to help, and what to have ready.
Crescent Midwife Coaching
Qualified midwife coaching support by video or phone — unhurried time for your questions between NHS appointments, from pregnancy through the first year. From £70.